At NUYUG RETAIL PRIVATE LIMITED (hereinafter to be referred to as “YINARA Jewellery”) ("we," "our," or "us"), we value your privacy and are committed to protecting your personal data. This Privacy Policy outlines how we collect, use, share, and protect your information when you interact / visit / make a purchase from our website, https://yinara.in/ (the “Site”).

It complies with the Digital Personal Data Protection Act, 2023 (DPDP Act), India’s Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the European Union’s General Data Protection Regulation (GDPR).

By using our website, you consent to the collection and use of your information as described in this policy. If you do not agree, please refrain from using our services or visiting our Site.

SECTION 1 – Information We Collect

We collect various types of information to provide and improve our services. These include:

Personal Data You Provide

When you interact with our website, you may provide us with the personal information such as name, email address, contact information (phone number, billing/shipping address), payment details (credit/debit card information, UPI, etc.), purchase history, account login details (username and password).

Automatically Collected Data

We may also automatically collect certain information through cookies, web beacons, or other tracking technologies such as IP address, browser type and version, device type and operating system, browsing behaviour (pages visited, time spent, etc.)

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

SECTION 2 – How We Use Your Information

We process your personal data for the following legitimate business purposes:

• To process and fulfil your orders (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations);
• To communicate with you, provide customer service and respond to inquiries;
• To send transactional emails, notifications, or promotional communications (where permitted);
• To personalize your shopping experience;
• To improve our website functionality and user experience (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns);
• To comply with legal obligations or respond to legal requests;
• To detect potential risk and prevent fraud (in particular, your IP address), security breaches, or misuse of our website.

SECTION 3 – Legal Basis for Processing (GDPR)

For users in the European Economic Area (EEA), we rely on the following legal grounds under GDPR for processing your personal data:

• Contractual Necessity: To fulfil a contract with you (e.g., processing an order).
• Legitimate Interests: To enhance user experience, improve services, and ensure website security.
• Consent: For sending marketing communications (when consent is given).
• Compliance with Legal Obligations: To comply with local or international laws.

SECTION 4 – Cookies and Tracking Technologies

We use cookies and other tracking technologies to understand user behavior and improve website performance. You can adjust your browser settings to manage or disable cookies, but this may affect the functionality of some parts of our website.

• “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
• “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

For EU users, we follow GDPR requirements for cookie consent and provide a cookie banner upon your first visit to the site, allowing you to control your preferences.

SECTION 5 – How We Share Your Data

We do not sell your personal information. However, we may share your data with third parties under the following circumstances:

• Service Providers: We share information with third-party vendors, including payment processors, delivery services, and customer support tools (including Google Analytics to help us understand how our customers use the Site – you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout).
• Business Transfers: If we merge, acquire, or sell parts of our business, your information may be transferred to the new entity.
• Legal Requirements: We may disclose data to comply with applicable laws and regulations, legal obligations, protect rights, and safeguard security.

SECTION 6 – International Data Transfers

Your personal data may be transferred to and processed in countries outside your own, including countries where data protection laws may differ from those in your jurisdiction. For EEA users, we ensure that any such transfers comply with GDPR by relying on appropriate safeguards, such as Standard Contractual Clauses (SCCs), where required.

SECTION 7 – Data Security

We implement reasonable security measures and practices, in accordance with both Indian law (DPDP Act) and GDPR, to protect your personal information from unauthorized access, misuse, or disclosure. However, no online platform is completely secure, and we cannot guarantee absolute security. You provide your data at your own risk.

SECTION 8 – Data Retention

We retain your personal data only as long as necessary for the purposes outlined in this Privacy Policy or as required by law. After that period, we securely delete or anonymize the data.

SECTION 9 – Your Rights

Rights Under GDPR

For individuals in the European Economic Area (EEA), you have the following rights concerning your personal data:

• Right to Access: You can request a copy of the personal data we hold about you.
• Right to Rectification: You can correct any inaccuracies in your data.
• Right to Erasure ("Right to be Forgotten"): You can request deletion of your data under certain circumstances.
• Right to Restrict Processing: You can limit how we process your data in specific cases.
• Right to Data Portability: You can request the transfer of your data to another service provider.
• Right to Object: You can object to data processing based on legitimate interests, including profiling.
• Right to Withdraw Consent: If you have given consent for certain data processing activities, you can withdraw it at any time.

To exercise your GDPR rights, please contact us at care@yinara.in.

Rights Under DPDP Act

For Indian residents, you have the following rights under the DPDP Act:

• Right to Access and Correction: You can request access to your personal data and corrections to any inaccuracies.
• Right to Erasure: You can request the deletion of personal data under certain conditions.
• Right to Withdraw Consent: You may withdraw your consent for processing personal data at any time.

To exercise your DPDP Act rights, please contact us at care@yinara.in.

SECTION 10 – Children’s Privacy

Our website is not intended for children under 18. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us immediately, and we will take steps to delete such information.

SECTION 11 – Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of these external sites. Please review their privacy policies before sharing any personal data.

SECTION 12 – Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal obligations. This policy may change from time to time, your continued use of Yinara’s Services after it makes any change is deemed to be acceptance of those changes, so please check the policy periodically for updates. We encourage you to review this policy regularly.

SECTION 13 – Contact Us

If you have any questions, concerns, or complaints about this Privacy Policy or how we handle your personal data, you may contact us at:

Nuyug Retail Private Limited

Email: care@yinara.in

Phone: +91-9045125172

Address: 55, 2ND FLOOR, LANE NO. 2, WESTEND MARG, SAIDULAJAB, Gadaipur, New Delhi, South West Delhi- 110030, Delhi